Comparis smartphone report
6 things that Swiss mobile phone owners should know
Many would like more sustainability, but actually acting in this way is another matter. The latest cell phone study by Comparis shows: 45 percent of Swiss people want to buy a new cell phone after just twelve months. Blick has more facts.
The new Comparis study shows that around eleven percent of those surveyed actually keep their mobile phones for more than four years.
A new mobile phone every year, although the old one still works perfectly? According to the new smartphone report from the comparison service Comparis, 45 percent of the Swiss surveyed can afford it. This has little to do with sustainability. Nevertheless, the image of the smartphone as a disposable product has changed significantly, according to the study. The comparison service asked 2,100 people from all regions of Switzerland about cell phones. Other interesting, representative facts have also come to light.
percent of those surveyed state that they want to keep their mobile phone longer because of higher prices.
The fact is, however, that those surveyed from all regions of Switzerland have only had their mobile phones for two years on average. This value has been constant since 2019.
percent of the Swiss keep their device for four years or longer.
There are significant differences depending on the operating system. Significantly more iPhone users want to buy a new device in the next twelve months (48.4 percent). Android users (41.6 percent) can’t keep up. Specifically, people under the age of 55 want to buy a new device. It is striking that in western Switzerland the willingness to buy a new mobile phone after only twelve months is higher than in the rest of Switzerland.
percent of those under the age of 55 want to buy a new mobile phone much more often in the near future.
In terms of sustainability, not much has changed compared to the previous year. Mobile phones are generally still bought new in Switzerland. As in the previous year, only every tenth smartphone is a used part.
Despite general inflation, the willingness to buy a new smartphone is higher than ever.
On average, the respondents want to spend francs on a new mobile phone.
In 2019 it was still 100 francs less on average. This is due to the fact that inflation in Switzerland has so far been moderate compared to other countries, says Jean-Claude Frick, Comparis expert. “That’s why consumers can still afford a lot.”
percent of respondents use an iPhone as their main device.
Significantly more young respondents (age group 18 to 35 years) used an iPhone as their main device. Switzerland remains an iPhone country. For comparison: In Germany, the market share of iPhones is just under 30 percent, in France and Italy only 21 percent.
“Apple’s high purchasing power and strong quality awareness in Switzerland are also beneficial in the current inflationary phase,” observes Frick.
percent of the Swiss now own more than one device.
A good fifth of those surveyed use two smartphones. They are mostly men between the ages of 18 and 35 with a good education. “In our opinion, this is a strong indicator that the second devices are mainly business phones,” says Frick.