Monday, March 27, 2023

Again, the prices change every day

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More and more ski areas rely on dynamic price models.


Family B.* is a regular guest in the Sörenberg LU ski area and experienced their blue miracle on Sunday. The mountain railways introduced dynamic prices at the weekend. The family therefore paid significantly more than last winter. “From our point of view, that’s an absolute cheek!” Said Hans B.* to Blick.

With the introduction, the Sörenberg ski area has followed a trend in the Swiss mountain railway industry that has been going on for years. More and more railways rely on varying prices, which they calculate based on several factors. In Sörenberg, data from the past, the demand for the day in question, the short-term weather forecast and the time of purchase are included. The earlier a guest books, the cheaper the ski pass is.

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