Breitling wants to increase its presence in the USA and China

Desire for luxury watches

Breitling wants to increase its presence in the USA and China

The luxury watch manufacturer Breitling wants to significantly increase its presence in China and the USA. “In addition, we want to expand our portfolio of women’s watches,” announced company boss Georges Kern.

The current growth rate of around 20 percent per year is to be continued in this way. This year, as a reaction to the shortage of skilled workers, the company also wants to train watchmakers for the first time, says Kern. “We are now in the process of expanding the training programs and will initially be training seven apprentices this year.”

For the next few months, Kern expects growth in business with mainland China. Consumption there had slowed in the past two years. “I assume that there is an enormous need to catch up and that we will feel it quickly.”