Christian Dorer, Editor-in-Chief of the Blick Group
2.3 million members of the cooperative vote on whether Migros will be allowed to sell alcohol in the future.
There are four good arguments in favor of this
- The changing times: Alcohol addiction is less common now than it used to be.
- The customers: They want to shop for everything in one place – including beer and wine.
- The power of fact: In its Denner, Migrolino and online shops, Migros sells alcoholic beverages anyway.
- The profit: Alcohol accounts for 8.7 percent of retail sales – more than vegetables (7.7 percent)!
And four arguments speak against it
- The identity: Many employees identify with the Migros values - including alcohol and tobacco bans.
- The history: The ban is part of Migros’ DNA, it makes it unique.
- The risk of addiction: For alcoholics and teetotalers, Migros is the only grocery store where they are not tempted.
- The Migros World: The group already offers alcohol in its Dennern, Migrolinos and online – it doesn’t have to be in the classic Migros as well.
The fact that the current Migros management is fighting for alcohol sales enrages Herbert Bolliger (69). The former CEO of the association of cooperatives chose to attack his successors head-on: “I wonder if they still know which company they work for.”
Bolliger’s thesis: The Migros management will bring in “a huge smack” because health-conscious mothers and older people are more likely to vote – and because a two-thirds majority in the cooperative is needed for a change.
But which arguments prevail?
Anyone who hides the many emotions in this question should vote for the retention of the Migros alcohol ban.
In today’s world, when a company’s identity is important for success with customers and employees, it should not be softened unnecessarily. The additional profit would not make up for the loss.
Until the deadline of June 4th, the nation discussed whether Migros should sell alcohol or not – also in the SRG “Arena” on May 27th. Many are more interested in this than the national votes of this year.
The country’s largest wholesaler could not have dreamed of more effective free advertising – but also a greater vote of confidence from its customers.
Therefore, whatever the decision will be: One way or another, Migros will emerge as the winner of the debate.
Alcohol sales – Migros votes
Point of View by Christian Dorer