Tourism expert recommends
“Deep ski areas should develop an exit strategy”
Low-lying ski areas are struggling with a lack of snow this year. Tourism expert Jan Mosedale therefore recommends working out a strategy for the future, depending on how many bad winters can still be bridged.
The lack of snow makes life difficult for the lower-lying ski areas. The picture shows the Villars-sur-Ollon ski area.
A helicopter flies in snow in Gstaad, pictures of white ski slopes surrounded by green are circulating, some ski areas have to remain closed this winter. The lack of snow makes life difficult for the lower-lying ski areas. With regard to climate change, things are unlikely to get any easier in the next few years.
If you are not sure whether there will be snow in winter, just wait and see. You don’t buy an annual subscription, you book at the last minute. Or look for a warmer destination right from the start. “This lack of snow reliability will have a negative impact on the financial situation of tourist service providers, not just those of mountain railways, in winter destinations,” says Jan Mosedale, lecturer and research director at the Institute for Tourism and Leisure at the University of Applied Sciences in Graubünden, in an interview with “Südostschweiz”.
More opportunities for higher ski areas
Mosedale therefore advises winter destinations to prepare for the future. For example, consider rebalancing to the summer months. “Lower-lying ski areas should probably already develop an exit strategy and implement appropriate initial measures,” said the tourism expert to “Southeastern Switzerland”. The timing of the exit depends on how many bad winters can still be cushioned and also on the timing of the necessary new investments. Artificial snow could help out in the short term, but in the medium term a repositioning of the ski area would be necessary, which may involve high costs.
The situation is better for higher-lying ski areas. According to the expert, investments there could continue to be worthwhile. (lui)