After positive summer business
Energy crisis causes prices in hotels to rise
After a strong summer, hotels in Switzerland are also expecting a sustained recovery in the winter season. According to a survey by Hotelleriesuisse, more than half of the companies expect sales to be at least at the pre-crisis level.
Sales have also recovered in the cities: signposts in Geneva. (archive image)
The positive assessment was overshadowed by the energy crisis, which is now also reflected in rising room prices. In terms of sales, most of the companies surveyed had a positive summer.
The majority of the companies have increased their sales compared to the previous year. Almost half of the companies have increased by more than 10 percent compared to 2021. In contrast, the proportion of companies with a drop in sales of more than 10 percent was less than one fifth.
As the survey also shows, more than 50 percent of the companies assume that sales this winter will at least reach the pre-crisis level, in the Alpine regions it is even 75 percent. Only every fifth company expects lower sales compared to the previous year. In the cities, more than two-thirds will exceed the previous year’s sales.
Due to rising energy prices and persistently high inflation, three out of four companies have adjusted their prices for the coming winter season. On average, the increases are around five percent compared to the previous year.
However, these increases could only partially cushion the actual increase in costs. According to the survey, the increase in energy prices is causing serious financial difficulties for almost half of the companies surveyed.
Addressing politicians, Hotelleriesuisse emphasizes that temporary hotel closures due to high electricity prices must be prevented at all costs. “Because the hotel industry, as a systemically relevant pillar of the tourism industry, fulfills important functions in creating value and jobs for entire regions,” says the survey. A corresponding position paper was published last week.
The survey was conducted by Hotelleriesuisse from October 5th to 10th, 2022. During this period, around 170 members of the association answered questions about the current situation.