Monday, March 20, 2023

Federer is said to attract Chinese guests to the country

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Back to mass tourism?

Roger Federer is said to attract Chinese guests to Switzerland

Switzerland Tourism wants to bring Chinese guests back to Switzerland with an advertising offensive. Before the pandemic, the flow of guests from China grew significantly year after year. Discussions about mass tourism are also returning with the campaign.


With Roger Federer, Switzerland Tourism wants to bring Chinese tourists back to Switzerland.

Even after the end of his tennis career, Roger Federer (41) is the best Swiss brand ambassador: the former tennis star is also very popular in China. Switzerland Tourism wants to use this potential for an advertising offensive in the country with its more than 1.4 billion inhabitants, as the “NZZ am Sonntag” reports.

The campaign starts this month and is expected to last throughout the year. This is hardly a coincidence, as the Chinese government abandoned its rigorous zero-Covid policy a month ago. For two years, China’s population could hardly travel abroad because of the strict Covid rules.

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