Thursday, March 30, 2023

Green turnaround is a business case for him

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Swiss start-up entrepreneur Heuberger

For him is. the green turn is not a cost monster – but a business case

Those who do not participate in the switch to renewable energies despite climate change usually have an easy excuse: too expensive! At the WEF, however, there are increasing numbers of voices claiming the exact opposite. Among them a successful Swiss start-up entrepreneur.

Published: 13 minutes ago


Renat Heuberger advises companies on how to reduce their CO2 emissions.


Sarah FrattaroliDeputy Head of Economics

When it was founded in 2006, the Zurich company South Pole was still a small ETH spin-off. In the meantime, the company has grown into a so-called unicorn – a start-up that has reached a value of over one billion francs.

This was possible thanks to the green turn. While companies and governments around the world justify their lack of commitment to climate protection with the horrendous costs, Renat Heuberger (46) sees the green turn as a business case.

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