Eight stores and internet shop
Magic X swallows erotic market
Merger in the Sexual Wellness business. Magic X will take over all eight branches of Erotik Markt this year. All employees are taken over.
Erotik Markt’s branches and online business will become part of Magic X. The picture shows the Erotik Markt in Lyssach BE.
There is a merger in the Swiss erotic business: Magic X Retail AG takes over all Erotik Markt shops, as the companies announced in a press release. From May 2023, the eight Erotik Markt stores will complement the existing 26 Magic X branches. This makes Magic X the largest retail company for “sexual wellness” in Switzerland.
Erotik Markt is Patrik Stöckli’s (65) life’s work. He is retiring and says he is happy to have found an heir for his legacy in Magic X.
All employees taken over
Magic X is also satisfied with the takeover. “Erotic Market’s branch network ideally complements Magic X’s locations,” writes Magic X. The new owner company is also planning to hold on to all locations – and to take on all employees of Erotic Markets, provided they also want it.
The news of the takeover and the departure of Patrik Stöckli apparently triggers mixed feelings among the employees. When asked by Blick, Patrik Stöckli explained that many of his employees were disappointed with his resignation. He probably underestimated how strongly his name and person are connected to the company and its employees. Nevertheless, the employees are of course happy that the shops will continue to exist and that they can keep their jobs, says Stöckli.
Magic X as a logical buyer
Magic X has previously expressed interest in a takeover. It therefore made sense for Stöckli to allow his life’s work to continue through such a takeover. “Magic X and Erotik Markt are two traditional companies that are very well established in Switzerland and are more than 30 years old, with high quality standards,” writes Magic X.
In view of the erotic industry, the consolidation is not surprising: sex toys are increasingly being ordered online today. In Switzerland, for example, all 15 branches of the Libosan erotic chain have closed in recent years.
With the sale to Magic X, Stöckli finally withdrew from the adult market business. In the future, he will concentrate his activities on his erotic clubs “Cruising World”. There are six of these distributed throughout Switzerland.