Fast food expansion on highways
Marché takes over the Swiss branch of the US chain Popeyes
Big change in Autobahn Gastro. Marché Restaurant Schweiz AG buys the American sandwich chain. This affects their expansion.
Popeyes burgers will soon be available at highway rest stops.
If you want to eat fast food from one of the largest US chains on the Autobahn in the future, you can look forward to it.
Marché Restaurant Schweiz AG, which belongs to Coop, has bought the Swiss offshoot of the American restaurant chain Popeyes. Coop now wants to further expand the Popeyes concept with Marché. “We are proud to be able to expand our portfolio with the new concept brand Popeyes, which is characterized by a special culinary offer in New Orleans style,” says Marché CEO Raoul König
The Popeyes restaurants in Basel, Zurich Oerlikon and in the Shoppi Tivoli are joining the Marché Restaurants Group, which is well represented in motorway gastronomy. That became known on Monday. The approximately 60 employees affected by the transaction would all continue to be employed, it is said.
With Popeyes, Marché wants to step on the gas in Switzerland’s fast food scene. The opening of further Popeyes restaurants in Letzipark Zurich and at the La Côte Lac motorway service station in Bursins in the canton of Vaud is planned for the beginning of next year.
First Popeyes store opened in 2020
The first Marché branch in Switzerland was opened in 1986. What is probably Marché’s largest and best-known motorway restaurant is located in the famous Heidiland in the canton of St. Gallen. The restaurant chain has grown steadily. For example, the legendary Cindy’s Diner on the A3 belongs to Marché Restaurant Schweiz AG. Now another burger roaster is added.
Founded in 1972 in New Orleans, Louisiana, the Popeyes Group operates more than 3,800 Creole and Cajun fast food restaurants worldwide. In Switzerland, the first Popeyes branch opened in Zurich Oerlikon in 2020. (SDA/what)