Thursday, December 1, 2022

Non-alcoholic beers, wines and spirits are booming

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Cool drinks, without alcohol and without a hangover. “Non-alcoholic alcoholic beverages” are all the rage. The selection of “dry” aperitifs and mixed drinks is growing all the time. Various beers, wine, gin, martini and even vodka are also available in the 0.0 percent version.

There is probably no segment in which the beverage market is growing faster than alcohol alternatives. Marlon Petermann (41) from the drinks retailer Drinks of the World speaks of around ten percent growth each year. The growth in gin and aperitifs is “enormous”. The non-alcoholic alcoholic beverages are fully in line with the trend. “It’s the perfect mix of enjoyment and health,” says Petermann.

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