Saturday, April 1, 2023

Online portal Shein is planning a pop-up store in Switzerland

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Controversial fast fashion

Chinese online portal Shein plans pop-up store in Switzerland

The Chinese online portal Shein is famous for its cheap fashion and is now the largest fashion retailer in the world. But that’s not all: Shein is now planning a pop-up store in Switzerland.


The online portal Shein is known for its cheap fashion.


Milena KalinEditor Economics

The Chinese online portal Shein also wants to gain a foothold in Switzerland – with a pop-up store. The group sells controversial fast fashion. This means that the clothes are quickly designed according to the trend and then cheaply produced and sold. An example: pullovers are available from as little as 7 francs.

Shein spokeswoman Charlene Lee confirmed to the “Aargauer Zeitung” that Shein wants to open a temporary pop-up store in Switzerland. “We can’t communicate a date for Switzerland at the moment, but we are working very hard to realize this step,” says Lee. With pop-up branches, the aim is to make Shein fashion tangible for customers.

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