Monday, December 5, 2022

Pack packages until the paramedics come

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Digitec Galaxus does not want to be a company like any other. “Pirate” is the PR department’s favorite word, which cultivates the image of the unconventional start-up with cheeky advertising campaigns.

In at least one area, Digitec Galaxus has actually set new standards in Switzerland: If you order by 7 p.m., you will usually have the package in your mailbox the next day. This guiding code has probably made a significant contribution to the fact that the online retailer, which sells everything from diapers to high-tech televisions, has achieved impressive growth since it was founded in 2001.

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