Tuesday, December 6, 2022

Russian tourism professionals advertise Swiss vacations to compatriots

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With the outbreak of war in Ukraine, Swiss tourism professionals were already writing off guests from Russia. Ironically, when the waning of the Corona crisis promised an upswing! In the year before the pandemic, tourists slept around 350,000 times in Swiss hotel beds. This is a small portion of the total tourist cake. But just recently, Swiss Tourism Director Martin Nydegger (51) said in an interview with Blick TV: “Russian guests are significantly more willing to pay. We will miss you.”

A look at the websites of Russian travel agencies shows, however, that the well-heeled customers in the Swiss luxury hotels are not staying away completely. Despite numerous sanctions from the West, the Russian tourism industry is promoting guided tours to the popular holiday destination of Switzerland. They skilfully circumvent the blocking of EU airspace.

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