Monday, March 27, 2023

Shopping bus soon on the road in Germany

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No comeback at Migros

Shopping bus soon on the road in Germany

The German retail giant is launching the shopping bus with Deutsche Bahn. The “supermarket on wheels” is intended to ensure the supply of rural communities. A concept that in Switzerland tends to stir up feelings of nostalgia rather than confidence in the future.

Published: 5 minutes ago


Updated: 4 minutes ago


This is what it looks like, the shopping bus from Rewe and Deutsche Bahn.


Jean Claude RaemyEditor Economics

The Migros cars are at the very beginning of the history of the Swiss retail giant. Since 1925, products have been delivered practically to the front door of consumers throughout Switzerland. In the 1960s, 144 Migros vans were on the road, and the last were discontinued in 2007. Since there were branches almost everywhere, this form of supply was unnecessary.

What is a nice memory for the Swiss today is the future in Germany. The Cologne retail giant Rewe and Deutsche Bahn (DB) are launching the shopping bus in spring 2023. Initially only as part of a pilot project in the north of the state of Hesse.

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