Thursday, December 8, 2022

Snap sees quarterly targets at risk

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It is likely that the targets for sales and operating profit will be missed, Snap said on Monday (local time). Since the forecast a month ago, the economic environment has continued to deteriorate – and faster than expected.

Snap relies on advertisers being willing to spend money on different types of ad products on the platform. In times of economic uncertainty, they often become more reserved.

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