Thursday, December 1, 2022

Sunrise launches free TV offer via Yallo

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Advertising instead of subscription

Sunrise launches free TV offer via Yallo

While most TV offers are only available as a subscription or for a fee, Sunrise is now taking a different approach with Yallo and is bringing free television financed by advertising.

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The television landscape in Switzerland is becoming even more colourful.

The telecommunications group Sunrise has launched an offer for a free and advertising-financed TV offer via its cheap brand Yallo. The product, called “Yallo Free TV”, is comparable to the Wilmaa streaming service purchased by Sunrise in summer 2020.

The TV offer is financed by advertising and can also be used by non-Yallo customers. The free television can be received via Apple TV and certain Android TV devices as well as the “Yallo TV Box” or via app and internet browser.

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