Wednesday, March 22, 2023

Swatch denies artificially reducing the supply

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Million hype about Moonswatch

Swatch denies artificial shortage of supply

Originally, the Moonswatch was only intended to be a replacement watch for Omega customers. This became a huge success for the Swatch Group. Production is to be increased in the near future.

Published: 59 minutes ago


Queuing in front of a Swatch store in London: the watch manufacturer claims that it will not artificially reduce the range of Moonswatches.

The Moonswatch, which the Swatch Group sells as a joint product of its brands Swatch and Omega, is undoubtedly the “Watch of the Year 2022”. The eleven wristwatch series was launched at the end of March 2022 and already passed the one million mark at the end of November of the same year. This was confirmed by Swatch boss Nick Hayek in a report by the “NZZ”.

The hype hasn’t died down yet. People are still queuing to get a moonswatch. Because the watches cannot be bought online – only in shops and boutiques. As soon as it becomes known that a shop has received another delivery, word gets around and queues quickly form due to the high demand.

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