The Swiss tourism industry is currently feeling some headwind: because of the war in Ukraine, there are no tourists from Eastern Europe, and because of strict corona measures in China, guests from the Far East. In winter, the recovery was also slowed down by the omicron wave.
In addition, the global economy is likely to weaken increasingly as a result of the Ukraine war. According to the economists at the ETH Zurich Economic Research Center (KOF), this will have a negative impact on demand in the tourism sector. «It is to be expected […]that some of the potential tourists will skip their vacation,” said a KOF statement published on Wednesday.
But things are not looking as bleak for tourism as it first appears. The KOF experts emphasize, for example, that summer tourism has recently shown positive indicators this year. Long-distance travelers from important markets such as Great Britain, the USA or India returned to Switzerland earlier than expected. In general, the researchers see a positive trend among foreign guests.
This also applies to other countries: although they were slowed down by the Omicron wave, the number of visitors in most of the neighboring countries returned to normal last year. Compared to Italy, France, Austria and Germany, Switzerland performed best in terms of recovery.
The experts see the lack of a certificate requirement for tourists in this country as the reason for this. This favored the higher number of overnight stays.
For the summer, the KOF researchers assume that the number of overnight stays will reach 91 percent of the level before the crisis. The values for the summer season would therefore probably still be slightly below the normal level. However, this is an improvement compared to last year. And in addition, the early summer in particular is expected to be significantly better.