Monday, March 20, 2023

“Switzerland is not a leader in digitization”

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Marcel Thom is Managing Director of Accenture.

Mr. Thom, companies like Nike and JP Morgan already have branches in the Metaverse. Will there soon be digital Swica or Helsana counters?
Marcel Thomas: If the Metaverse develops further, then there will also be a Swica or Helsana branch. Interesting questions arise for health insurers. For example, how do you deal with drug prescriptions or reimbursements? Of course, these companies must also assume their role as healthcare partners in the metaverse. Until then, a lot has to happen in the Metaverse, at the moment it’s only the first jumps.

What benefits do health insurers or healthcare companies see in the Metaverse?
What you can already do now are psychiatric treatments such as the so-called aversion therapies. However, the metaverse also opens up other channels for interacting with doctors. For example, after operations, they can use their virtual reality glasses to assess how the patient’s healing process is progressing. The Balgrist Hospital in Zurich also uses this principle: experts from all over the world can use VR glasses to assist in operations. Training scenarios can also be easily reproduced in the Metaverse. Body parts from the deceased are then no longer needed, for example when treating complex fractures. Another very important area is digital twins. Your own avatar is fed with personal health data to simulate the effects of medication.

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