Friday, March 24, 2023

Switzerland Tourism only tweets in English

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“Indictment of poverty”, “outrageous” – followers are frustrated

Switzerland Tourism only tweets in English

This causes a stink: Switzerland Tourism is shutting down the German and French-language Twitter channel. As an alternative, the association refers to the English channel.

Published: 11 minutes ago


Switzerland Tourism bids farewell to its German …


Martin SchmidtEditor Economics

Domestic guests saved the Swiss tourism industry in the pandemic. They ensured solid winter figures and booming summer business. The industry would have every reason to thank the Swiss. Instead, Switzerland Tourism alienates its loyal guests.

The marketing organization discontinued the two Twitter channels in German and French last week. Until now, Switzerland Tourism has regularly provided information about events, tourism offers and media articles there. To say goodbye, there was now a “bye & thank you”, “au revoir & merci”.

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