Monday, March 27, 2023

Tanja Frieden gets the kids on their boards

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“There is a need for experiences in the snow,” says Tanja Frieden, President of the Swiss Snow Sports Initiative association. The art lies in getting the children onto the slopes.


Jean Claude RaemyEditor Economics

Switzerland is facing a warm turn of the year. There is only fun on the slopes at higher altitudes. Whereby: Snow sports are no longer an issue for many. This was also confirmed by analyzes by the Swiss Sports Observatory. We are talking about the number of skiers, snowboarders and cross-country skiers that has been declining for years. Tanja Frieden (46) wants to counteract this trend. The 2006 Olympic snowboard cross champion is President of the Swiss Snow Sports Initiative. The association was founded in 2014 and includes the Federal Office for Sport, Swiss Youth Hostels and Swiss Ski.

In an interview with Blick, Frieden explains that the snow sports initiative has already organized 375 snow sports camps and days this winter season. Several more would be added by the end of the winter season. Compared to the year the snow sports initiative was launched, the number of snow sports camps has increased around sixfold. A huge success for peace. your explanation for this?

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