Sunday, March 26, 2023

“This is an absolute cheek!”

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A family is angry about the higher prices in the Sörenberg ski area.


Martin SchmidtEditor Economics

The anticipation was great: the B.* family was looking forward to a day of skiing in the Sörenberg LU ski area on Sunday, but experienced a surprise at the cash desk in the morning. For two adults and two children between the ages of 6 and 15, the family had to deduct 184.80 francs for the day tickets. “From our point of view, that is an absolute cheek!” Reader Hans B. reports to Blick. Since he comes from the region, he wants to remain anonymous.

The Bergbahnen Sörenberg introduced dynamic prices last Saturday – in the middle of the season. They have thus followed a trend in the Swiss mountain railway industry that has been going on for years. More and more railways rely on varying prices, which they calculate based on several factors. In Sörenberg, data from the past, the demand for the day in question, the short-term weather forecast and the time of purchase are included. The earlier a guest books, the cheaper the ski pass is.

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