With the launch of the Moonswatch, a collaboration between Omega and Swatch, Nick Hayek (67) has landed the coup of the year in the Swiss watch industry. “We were sure that it would be a success,” says Hayek in an interview with “Bilanz”.
Apparently, its power surprised him after all. “There was a rush that I hadn’t experienced in the last 20 years,” he says in his first interview since the eleven-piece watch collection was launched at the end of March. The collection consists of one model each for the planet, the sun and the moon.
“Wanted more fun and provocation”
Hayek reveals that the project was “planned and implemented in secret from A to Z”. The design and story come from Omega – the Speedmaster was on the moon – and the material, bioceramic, from which the watch is made comes from Swatch. Hayek: “I wanted to bring more fun and provocation to the industry.”
The watches themselves are not limited, but the distribution is: The Moonswatch is available in just 110 Swatch stores worldwide, where customers queue up every day hoping to get hold of one of these 250-franc Speedmasters.
When asked why he isn’t simply increasing capacity, Hayek replies: “Because it’s not a question of capacity, but that demand has exploded.”
Mega queues, stock sold out in a short time
The Moonswatch was launched on March 26th. Watch fans in the big cities have been standing in front of the Swatch stores since the early hours of the morning. In France and Italy. But also in Japan and Australia. They had only one goal: to get hold of one of the Omega Swatches.
The price in Switzerland: 250 francs! There has never been a prestigious Omega so cheap. No wonder: in Zurich, the coveted pieces were sold out by 11:30 a.m. (euros)
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