Monday, March 27, 2023

Whatsapp overthrows Migros from the throne

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Whatsapp is the most popular brand in Switzerland.

That’s never happened before: a US brand is the most popular in Switzerland. The WhatsApp messenger service is ousting Migros. The Swiss retail trade and American tech giants are particularly well received by the population. Whatsapp, Migros, Google, Coop and YouTube. This is the ranking of the five most popular brands in Switzerland.

Coop’s online presence (now in 18th place), the payment app Twint (up 8 out of 23) and the discounter Denner, which belongs to the Migros Group (up 14 out of 28), made the greatest gains in favor with the Swiss. This is the conclusion of the “Brand Indicator Switzerland” study published on Tuesday under the leadership of Zurich advertiser Frank Bodin (60).

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