Tuesday, March 28, 2023

A look into the world of digital art

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In March 2021, the work “Everdays: The First 5000 Days” by Beeple (42) went over the table for 69 million US dollars at Christie’s. There was a lot of murmuring: How could art that is purely digital be sold for such a sum? The American graphic designer and digital artist, whose real name is Mike Winkelmann, joined Jeff Koons (68), David Hockney (86) and Jasper Johns (93) in the ranks of the top 4 most expensive living artists.

NFTs are traded in the millions today. Recently, the niche market on the Internet has experienced a real hype: pictures have been traded for cryptocurrencies. For many, a futuristic and modern view of art. And we ask ourselves: Is this what the future of the art market will look like? “At the moment we are certainly still in the midst of a big hype that has led to these incredible prices – in my opinion that will definitely change and put into perspective,” warns Sabine Himmelsbach (57), Director of the House of Electronic Arts (HEK) in Basel. Even if the price for Beeple’s work is certainly lifted, Himmelsbach is pleased that pioneers of digital art are now experiencing a new appreciation.

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