color and personality
Color preferences reveal nothing about character
Contrary to popular belief, your favorite color says nothing about a person’s personality. This is the result of a study in the specialist magazine “Personality Science”.
Published: 7 minutes ago
“Tell me your favorite color and I’ll tell you who you are”: According to a study, this statement cannot be scientifically proven.
There are many claims that a preference for a color reveals something about a person’s inner nature. These statements are often presented as facts, although there is a lack of scientific evidence, write the researchers led by Domicele Jonauskaite from the University of Vienna, who previously worked at the University of Lausanne. Therefore, they are now investigating to what extent these claims stand up to scientific scrutiny.
Favorite colors say little about personality
As a data basis, they first collected statements published on the Internet about how favorite colors are related to personality traits. For example, it was said that people whose favorite color is red, orange, yellow, pink or turquoise are extroverts. Characteristics such as conscientiousness, openness and creativity can also be explained with the favorite color. The researchers found a total of eleven alleged connections on the six websites examined.
The researchers tested these claims in an online survey of around 300 psychology students. They asked what their favorite color is and which color they like least. They also had the participants complete a personality test that measures conscientiousness, honesty and openness, among other things.
Accordingly, the results speak against the idea that color preferences say anything about character traits: “Contrary to popular belief, the question of favorite color provides little information about a person’s personality,” the researchers conclude. (SDA)