Thursday, December 1, 2022

Our senses are so easily fooled

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This is a paid post brought to you by air up

“Your eyes also eat” is a well-known saying. In fact, all of our five senses are involved in the culinary delight. We see, taste, smell, feel and hear our food in order to be able to perceive it properly. Only when all sensory impressions are linked in the brain does the actual taste perception arise.

Amazingly, the transfer of taste through the tongue actually contributes very little to the culinary experience. With it we can only distinguish between five types of taste: sweet, sour, salty, bitter and umami – the Japanese term for hearty and spicy. A completely different organ plays a much more important role: our nose. After all, 80 percent of taste is defined by smell, which is transported through the throat to the olfactory receptors and is then perceived as taste. The basis for this is provided by the physiological phenomenon of “retronasal smelling”. So what we smell creates an expectation, which in turn triggers the tastes that we actually taste. We become particularly aware of this in everyday life when we have a cold: if the nose is blocked, even our favorite food tastes like porridge.

Scent molecules add flavor to pure water

Natural odors can trick our brains into believing that food contains more salt, sugar or fat than it actually does. So, in the future, can we supposedly enjoy cakes and other sweet treats without being plagued by remorse? In fact, flavorings can balance out the reduced salt, sugar and fat content in healthy foods while still making them more appealing to consumers. The Munich company air up implements this knowledge with its innovative drinking system. The idea: When sucking in from the system’s straw, not only water but also flavored air gets into the mouth through the attached pod. So you drink pure water, but the brain perceives the scent as a taste. The company air up, which is only three years old, has set itself the goal of people consuming fewer sugary drinks and at the same time having more fun and variety when drinking water. To date, air up has already been able to bring its innovation to a total of nine countries and is planning to expand into the USA this year.

Taste only through smell

With the air up drinking bottle, you can easily turn water into a fruity drink! A drinking bottle that is unique in the world that only gives water taste through scent. Without sugar or other additives. This is made possible by our special BPA-free drinking bottle and our specially developed fragrance pods. When you drink from the air up bottle, flavored air is added to the water. This is then perceived by our brain as a taste.

With the air up drinking bottle, you can easily turn water into a fruity drink! A drinking bottle that is unique in the world that only gives water taste through scent. Without sugar or other additives. This is made possible by our special BPA-free drinking bottle and our specially developed fragrance pods. When you drink from the air up bottle, flavored air is added to the water. This is then perceived by our brain as a taste.

I can see what you can not see

What we perceive with our sense organs does not always correspond to reality. Everyone has probably sat in a stationary train and thought the journey would continue. Instead, it wasn’t his train that moved, but the one on the siding. With an optical illusion, we think we are seeing something that cannot actually be seen. It’s not our eyes that are to blame, it’s our brain.

Eyes and brain are used to reacting to changes in brightness or luminance in a three-dimensional space. However, optical illusions are two-dimensional. Our brain now wants to transfer the rules from the three-dimensional space to the two-dimensional images. So the eye works normally, but the brain is tricked. It puts pictures together based on its experiences. This creates optical illusions that, for example, pretend to be the wrong size.

Which light brown circle is bigger?

One of the most famous examples of optical illusions is the Ebbinghaus illusion. It shows two circles of equal size, one surrounded by smaller and the other by larger circles. The inner circles seem so different in size, although they have the same diameter.

roller coaster ride of the brain

Looking at this picture here almost makes you dizzy. The repeated patterns and strong contrasts confuse our eyes. One has the feeling that the picture is moving. As a rule, these are places that the eye is not currently focusing on. Illusions of movement often arise because individual objects or elements are arranged in front of a background that offers no clues as to their spatial location.

In optical illusions, the same objects appear different in size, straight lines appear crooked, and the same colors appear lighter or darker. In strong sunlight, the same hue appears different than in dim light. Colors and contrasts vary, and the food industry uses this to its advantage. Oranges, for example, are sold in red nets in supermarkets. In it, their color looks more intense to us.

Not everything is actually as it seems. Our brain is an ingenious organ, but it can also be easily tricked in favor of our health – innovation makes it possible!

Presented by a partner

This post was created by the Ringier Brand Studio on behalf of a client. The content is journalistically prepared and meets Ringier’s quality requirements.

Contact: Email Brand Studio

This post was created by the Ringier Brand Studio on behalf of a client. The content is journalistically prepared and meets Ringier’s quality requirements.

Contact: Email Brand Studio

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