Friday, December 9, 2022

With just a few clicks back to the cow

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This is a paid post brought to you by Aldi Suisse

The food industry likes to show happy animals in advertising. The cows stand reverently on the pastures and chew their grass. Pigs and chickens stay in beautiful enclosures with plenty of space to run around. The world is whole.

Meanwhile, consumers are asking themselves: Does the cheese in my fridge really come from the milk of such a happy cow? The answer is often: I have no idea or, unfortunately, no. Very few products can be traced back to the farm, i.e. back to the origin – or in French “retour aux sources”. In general, how do you create this transparency in a world of complex production chains?

The Austrian sustainability and organic pioneer Werner Lampert has dedicated himself to this question. His goal: “To develop high-quality products that are manufactured sustainably and whose creation is completely traceable and scientifically evaluated,” as Lampert explains.

Lampert’s work is now coming to Switzerland

Lampert can now transfer its successful system to Switzerland: on May 12, 2022, Aldi launched the “retour aux sources” label.

The outstanding feature of “retour aux sources” is – as with other Lampert labels in Austria – the so-called “Prüf Nach!” standard. On the Internet, it is easily possible to trace a “retour aux sources” product from the Aldi branch to the farms where, for example, the lactating cow or the egg-laying chicken lives. In addition, the farms are evaluated for their sustainability by the Swiss Institute for Agroecology. The results are transparently visible on the internet.

«retour aux sources» – Bio that goes further

The requirements for organic products are more comprehensive in Switzerland than in most other countries. “retour aux sources” from Aldi Suisse goes even further! The label focuses on transparency, traceability, regionality and sustainability. The region from which the main ingredient comes is noted on each product. Cows and cattle live in compulsory pasture and freestall housing, the organic milk comes from guaranteed antibiotic-free animal husbandry, the eggs come from hens whose brothers are also raised.

You too can discover where these organic products with the highest standards come from!

The requirements for organic products are more comprehensive in Switzerland than in most other countries. “retour aux sources” from Aldi Suisse goes even further! The label focuses on transparency, traceability, regionality and sustainability. The region from which the main ingredient comes is noted on each product. Cows and cattle live in compulsory pasture and freestall housing, the organic milk comes from guaranteed antibiotic-free animal husbandry, the eggs come from hens whose brothers are also raised.

You too can discover where these organic products with the highest standards come from!

“Check!” and thus also “retour aux sources” is based on eight basic values:

  • Regionality: The organic products from “retour aux sources” have a regional identity. In detail: The main ingredients come from a precisely defined Swiss region, in which work is carried out in accordance with the different geographical and cultural conditions (climate, soil, tradition).
  • Environmental and nature protection: “Retour aux sources” products come from sustainable agriculture, in which biodiversity is promoted by structured natural areas such as ponds, heaps of stones or branches or flower strips. Further points: Swiss feed from organic farming, without the use of concentrated feed such as corn, soy or grain for dairy cows. After all, agricultural land takes up more than a third of the world’s soil. The number shows the importance of agriculture and its food on nature and the environment.
  • no genetic engineering: “Check!” stands for consistent freedom from genetic engineering in agriculture and production.
  • animal welfare: The male chicks are also raised – although they will never lay any eggs. Through particularly high animal welfare standards, the dairy farms ensure that the cows are healthy and fit and no antibiotics are guaranteed to be used. A commitment to grazing and freestall housing for cattle, species-appropriate feed and the selection of robust and site-adapted livestock breeds are further points on the subject of animal welfare.
  • food quality: A food is only of real quality when high standards are met for all ingredients. “Check!” therefore includes requirements for the entire production chain, including, for example, manufacturing processes in Switzerland and recipes in which auxiliary materials and additives are largely avoided.
  • Transparency: “Check!” maintains a unique and cross-company database. On the one hand, this serves to continuously check all measurement data, control reports and goods releases. It also gives customers full transparency on the online platform retourauxsources.aldi-suisse.ch.
  • Fairness towards customers: Whoever buys something has a right to know how, where and by whom the goods were made. Even with a food. This data is visible to customers online with just one click: It doesn’t matter whether it’s about the farmers or the processing companies. Trust is a brand’s most important asset.
  • Fairness towards farmers: Quality can only be achieved if quality can also be offered to the companies and farmers involved. That means: fair conditions and long-term cooperation. The partners receive higher prices because the «Check After!» requirements mean more time and effort for them.

Presented by a partner

This post was created by the Ringier Brand Studio on behalf of a client. The content is journalistically prepared and meets Ringier’s quality requirements.

Contact: Email Brand Studio

This post was created by the Ringier Brand Studio on behalf of a client. The content is journalistically prepared and meets Ringier’s quality requirements.

Contact: Email Brand Studio

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