Tuesday, December 6, 2022

Aligro commercial shakes heads at Krebsliga

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Three people sitting in the sun and having a barbecue. In front of it the text: “Shall we celebrate the first sunburn?”. This can be seen in the new Aligro commercial. The message behind it should be that the wholesaler’s products are so good that festivals are invented.

The Cancer League doesn’t think the promotional video is quite as good. When asked by Blick, the non-profit organization explained: “You should celebrate the festivals as they come, but sunburn is definitely not a reason to celebrate.” Around 3,000 people are diagnosed with skin cancer in Switzerland every year. And one of the main causes of this is sunburn.

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