No more fixed income and paid holidays: Hera Zimmermann submitted her resignation to SRF in 2020 and became self-employed. She is aware of the risk. “And yet nothing has ever felt so good,” she writes on the video platform TikTok, where she documents her new life.
It is important to her that women also have more confidence in their professional lives. “I left the safe haven at SRF with a heavy heart.” It’s certainly not the most conventional path for a journalist, but she loves a challenge, she continues.
On International Menstruation Day, Zimmermann and a team of four are opening their own period shop today. And she has big plans for that: “We’re trying to become number one for periods,” says Zimmermann.
Alternative to traditional tampons
As a woman who had been struggling with period pain for a long time, she tested various products. “At some point the idea of making this knowledge available to a broader audience came up.” Together with their team, they spent months looking for the world’s most exciting period products. Now they can offer alternative products to tampons in their period shop.
But the whole thing wasn’t that easy because of the small market, says Zimmermann: “People are now flying to other planets, but when people are menstruating, the majority still use conventional pads and tampons. I want to change that.”
Sustainable, ethical and fair
The country of manufacture was also an important criterion when looking for products. Most of the products come from Europe. The menstrual cups are made in Germany and the period underwear is sewn in Portugal.
Hera Zimmermann and her team also want to remain fair when it comes to the price: “You can’t choose your menstruation and your symptoms. It is therefore important to us to make the products accessible to everyone.»
But that’s not all. Another concern of the founders of the period shop is that menstruating people in third world countries also have access to sustainable products. “For this reason, when we buy a menstrual cup, we donate one to South Africa,” she explains.
From the first bleeder to the meno break
If you have so many goals, you need reinforcements. In addition to the three contributors, external partners are therefore brought in. “But the most important thing to mention is our testers, who we looked for in Germany, Austria and Switzerland via social media.”
Care was taken to ensure that all age groups are represented. So from the so-called first bleeder to women just before the menopause. The products were then made available to them free of charge and tested over several cycles. Only those products that have been rated well are now available in the period shop.