Red Bull sold 11.6 billion cans in 2022
According to its own statements, the energy drink manufacturer Red Bull set its own records for sales, sales and operating profit last year.
Published: 32 minutes ago
Red Bull significantly increased its sales in 2022. (archive image)
As the Austrian company announced on Wednesday, group sales grew by almost 24 percent compared to 2021, from 7.8 billion to 9.7 billion euros.
11.6 billion cans of Red Bull were sold worldwide, an increase of 18.1 percent. The company did not disclose operating profit figures. The main reason for the positive results is the excellent sales development in almost all markets. The company intends to expand particularly in the core markets of Western Europe and the USA, as well as in the developing countries.
After the death of Red Bull founder Dietrich Mateschitz in October 2022, the group is currently run by a three-person management team. The multiple billionaire held 49 percent of Red Bull, which passed to his son Mark after his death. At the end of 2022, the company, which was founded in 1984, employed 15,800 people in 175 countries.