Retailers draw a positive interim assessment of Black Friday
The peak of bargain days has started at midnight. Black Friday started at 12:01 a.m. And the dealers are currently satisfied with the sales, even if the really big rush does not materialize.
Satisfaction in retail for Black Friday, even if the really big rush didn’t materialize. (Archive)
According to the online retailer Brack.ch, sales have “started off well”. Fust is also “on track” with sales, and Microspot and Interdiscount are “satisfied at the moment”. Overall, retailers are positive about this year’s Bargain Day.
According to the company spokespersons, electronic items are doing particularly well. “At Interdiscount, TV sets clearly dominate,” says a company representative. These also exceeded last year’s demand, she says. However, “laptops, iPhones and accessories” are also in demand, as Mediamarkt states. Dealers also name cameras and lenses as popular Black Friday deals, or smartwatches.
In addition, consumers are also rushing to bargains from the household and living area, such as vacuum cleaners or electric toothbrushes. One that Brack.ch had on offer is already sold out, as is a mobile phone.
Despite the positive mood, there has not yet been any euphoria. “We assume that our sales up to and including Monday will probably be slightly below the previous year,” says Brack.ch, for example.
And even with the competition from Digitec/Galaxus, there hasn’t been a big rush so far: “Our shops remain more stable than ever before,” says the in-house ticker. However, that is exactly what they wanted at the Swiss online retailer with the highest turnover, they emphasize: “We have achieved our goal and spread the order volumes over several days.” In previous years, sales had been concentrated too much on a single day.
This was very tiring, not least for the staff, which is why the company has extended Black Friday to a whole week this year. For the customers, however, part of the “kick” is lost as a result.
According to the dealers, everything is technically working properly so far. According to the current status, the systems have not been overloaded either. “We currently have no reports of technical problems in payment transactions,” said a spokesman for Lidl.
The spokesman for Brack.ch emphasizes that the fact that it works so well also has to do with careful planning: “We prepare ourselves thoroughly for these days of action.”