Benno TuchschmidCo-Head of Society
Rank 1 on Youtube: «Baby Shark Dance»: The most popular video of all time is about a young shark. There is nothing more to say. It was produced by South Korean game developer Kim Min-seok with his company The Pinkfong Company. In 2021, it was watched for 33 billion minutes, more than the Netflix hits “Squid Game” and “Bridgerton” combined. Pinkfong is targeting a target group of children from the age of two. According to Bloomberg, the company is now worth $1.1 billion.
Rank 3 on Youtube: «Johny Johny Yes Papa»: The clip is based on a nursery rhyme about a baby who is surprised by his father eating sugar. It appeared on Channel LooLoo Kids, the English-language children’s entertainment channel from Mora TV, a company from the Romanian provinces. It was founded in 2012 by mechanical engineer Alexandru Badan and his wife Cristina. They first produced the films for their children. Today, her company employs over 50 people, and according to her own statements, her films are watched by over 10 million children every month.
Rank 4 on Youtube: «Bath Song»: Well, what is it about? Exactly: about how a little comic child washes itself. The character Cocomelon was also invented by a father. Later, toddler entertainment company Moonbug bought the YouTube channel in mid-2020. Moonbug was founded in 2018 by two children’s entertainment specialists and from the outset pursued the strategy of looking for films with potential on YouTube and developing them further.
Rank 7 on Youtube: «Phonics Song with two Words»: Vinoth Chandar is the son of a musician. In 2013 he began producing films for his daughter in Chennai, India. Today his company has over 200 employees and his films generate 20 billion views in 100 countries. Chandar’s company also relies on well-known children’s songs – ChuChu TV also has a version of “Johnny Johnny Yes Papa”.
Rank 8 on Youtube: «Wheels on the Bus»: Another hit by Moonbug’s Cocomelon, this time about a yellow school bus. Market studies by the company showed that these vehicles are particularly popular with small children. The fact that Moonbug leaves nothing to chance has paid off. The British company was bought in 2021 by a US company run by former Disney top executives. For 3 billion dollars.
Rank 10 on Youtube: «Learning Colors – Colorful Eggs on a Farm»: Virtually nothing is known about Miroschka TV. Except that the Russian production company’s videos about different colored eggs are hugely successful. Striking: The market for videos of small children is global – and the companies that produce the best-known clips come from all corners of the world.