Friday, March 24, 2023

The ex-dealer, the ex-soldier and what we learn from them

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Gieri Cavelty, Editor-in-Chief of SonntagsBlick.

Gieri Cavelty.jpg

Gieri CavetyEditor-in-Chief of the SonntagsBlick

“Good morning, nice day”: For four years now, Bruno Niederhäuser has been greeting commuters five times a week at Bern train station. He is at his post between 6.30 a.m. and 9 a.m., in front of him a table with a Donald Duck figure, a glittering butterfly and a chain of lights – and then of course the bowl for the coins. His turnover remains a business secret, he estimates the number of greetings at 500 a day. For many people, the 56-year-old is their first contact in the morning. Anyway, he’s the first to have a few kind words for you.

In other words: The man has discovered a market gap, and even more so an emotional gap.

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