Two eggs, two fingers of water and a lid on the pan. When the water is bubbling, switch off the stove and use the residual heat. The method presented in a video by former Federal Councilor Adolf Ogi (79) for cooking eggs in an energy-saving manner – better known as the “Ogi method” – is still remembered by many Swiss people even after more than 30 years.
Also the Schwyz Council of States Othmar Reichmuth (58). He is convinced that just now, when the Ukraine war is driving up energy prices, such campaigns are needed again to call on the population to save energy. In a move, the center politician is therefore calling on the Federal Council to communicate the topic to the population with clear and targeted communication – entirely à la the “Ogi method”.
Small deed, big effect
At the start of the “Bravo” energy program, the then Federal Council demonstrated in a cooking studio in Bern in 1988 how to cook eggs in an energy-saving manner. “From a marketing perspective, that was brilliant. A hit,” says Reichmuth. “We had a lot of fun back then.” As funny as the PR campaign was, it pursued a serious goal and achieved it: Against all odds, Ogi succeeded in enforcing the “Energy 2000” energy law.
What was the secret recipe behind the success of the Ogi method? “We wanted to reach people with a fun campaign and convey a simple message,” recalls Ogi in an interview with Blick. The most important point is to reach people in a way that they understand and with which they can identify. Politics is often too much theory and the implementation is not understandable.
Supplement to investments and subsidies
Reichmuth wants to build on this secret recipe. Because getting the population to save energy in a targeted and understandable way is a faster and cheaper way to defy the crisis, says Reichmuth: “And without significantly reducing our comfort.”
He has no illusions “that we can solve our energy problem with awareness campaigns,” he explains. Large investments in the field of energy policy are still needed. But the campaigns he is calling for could be complementary.
Although the effect of a single person is small, the more people get involved, the more important a small measure is. The fact that everyone can make a contribution needs to be raised again, he says. His principle: “The very best energy is the one that we don’t need at all.”
Ogi is happy about his influence
Ogi is pleased that his egg cooking method is still so popular today and that Reichmuth is campaigning for a kind of new version. “The most important thing about such actions is that they are understood by the people, are implemented consistently and have an effect,” said the advice of the old Federal Council. Simply play the old Ogi video again, that would no longer work today. It does not work on the common induction cookers: because they do not give off any residual heat, the cooker must remain switched on at the lowest level.
Reichmuth’s proposal will soon be presented to the Council of States. After all, the Federal Council has spoken out in favor of it.