Sunday, April 2, 2023

Formula 1 wants the jackpot with the Las Vegas GP

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F1 goes “all in” – half a billion profit?

Formula 1 wants the jackpot with the Las Vegas GP

In November 2023, Formula 1 will return to Las Vegas after more than 40 years. Using a new strategy, F1 owner Liberty Media wants to achieve gigantic sales from this race.


Formula 1 returns to Las Vegas after 40 years.

Formula 1 wants big money! With three races in the USA, the media company Liberty Media, which has owned the Formula One Group since 2017, is primarily planning to conquer the American market. Last season, drivers already raced along tracks in Austin and Miami. In November, there will be a Formula 1 race in Las Vegas for the first time since 1982 (back then in the parking lot of Caesars Palace).

Formula 1 is aiming for gigantic sales: the GP in Las Vegas should bring in around 500 million euros with the help of a new strategy. Normally, Formula 1 always plans the races together with local organizers and then splits the profit at the end. Formula 1 now wants to organize the race weekend in Las Vegas itself.

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