“I used to be stressed from time to time”
Holdener has reinvented itself on social media
Wendy Holdener (29) returns to her beloved slalom skis. Before that, she tells Blick why she is more relaxed on social media than she used to be.
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Wendy Holdener wants to shine again in Flachau. A night slalom is coming up.
Mathias Germannreporter sports
Here’s an Instagram picture, there’s a reply on Twitter, plus a message on Facebook: There are some athletes who find social media activities easy. Wendy Holdener (29) was not part of this group for a long time. “Is correct. I was always stressed, I really wanted to post something. But then I thought too much about what to write,” she says. The consequence? She wasted unnecessary energy.
That ended a long time ago. Not because, like Lara Gut-Behrami (31), she would have closed these channels. No, Holdener just takes it easy. It’s the same recipe that led her to her first two slalom wins this season. “I don’t put anything on it for a week if I think there’s nothing to report,” she says.
No pressure, just a good mix
At the same time, Holdener likes interacting with her fans. “After Corona, I became particularly aware of how nice it is that so many appreciate me.” That’s exactly why she also gives private insights into her life online – for example, she wrote touching words about her deceased grandmother some time ago or thanked her friend Rémy for his support.
«Social media is also a platform for my sponsors, I am aware of that. But nobody puts pressure on me and I just want to offer a good mix,” she says.
At the Flachau night slalom, Holdener returns to the short skis she loves so much. In the previous six races of this discipline, she was never worse than fifth – in the last slalom on the Hermann Maier slope two years ago she came third.
Attention ski fans! Now quiz and type races
The 2022/2023 ski season is coming up and with it the “Blick Ski Trophy”: answer questions every day, type ski races and crown yourself as ski champion. Lots of great prizes await.
To take part in the “Blick Ski Trophy”, you have to register here.
Have fun and good luck!
The 2022/2023 ski season is coming up and with it the “Blick Ski Trophy”: answer questions every day, type ski races and crown yourself as ski champion. Lots of great prizes await.
To take part in the “Blick Ski Trophy”, you have to register here.
Have fun and good luck!