Tuesday, December 6, 2022

«Joel Wicki can earn a lot of money»

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Sports management expert Christian Lang on Schwingerkönig

«Joel Wicki can earn a lot of money»

Joel Wicki is the smallest of all the big bad guys. But his purse could soon burst, because the king of wrestling now has lucrative sponsorship deals in store.


Schwingerkönig Joel Wicki cheers after the victory in the final round.

Christian Kolbe

Joel Wicki (25) is the king of hearts – and soon also of sponsors! The number of partners listed on his website is still manageable. “If Wicki can now use the momentum, then he can earn a lot of money,” says Christian Lang (30), head of sports management at the University of St. Gallen. Because no other athlete in Switzerland is currently as in demand as Wicki.

That means: The wrestling king, who is only 1.83 meters tall, could become the third top wrestler after Kilian Wenger (32) and Matthias Sempach (36) to achieve an annual income of one million francs or more.

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