Monday, December 5, 2022

How important is Twitter actually?

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Elon Musk buys news service

How important is Twitter actually?

Multi-billionaire Elon Musk has taken over Twitter. Since then, each of his decisions has attracted media attention around the world. Blick explains who primarily uses the short message platform – and why it is important.


A symbolic image: multi-billionaire Elon Musk and the Twitter logo. It represents the tech innovator’s purchase of the news platform.

What am I supposed to care about? Many are asking this question at the moment. This is in connection with the purchase of Twitter by tech multi-billionaire Elon Musk, which is making headlines around the world. Musk wants to become the sole director of the social media platform, writes the New York Times. The Economist reports that he is planning to cut numerous jobs, and the ARD Tagesschau reports that he wants to unblock blocked users.

More on Musk’s Twitter purchase

But how important is Twitter? In contrast to the USA, where a large part of the population exchanges information via Twitter, according to communication science professor Julia Metag, only 16 percent of the population in Switzerland have a Twitter account. Among them, however, are numerous politicians: Of the parliamentarians, 70 percent of the national councilors and 50 percent of the councilors of states are part of the social network.

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