Wednesday, March 22, 2023

Zurich advertising agency provokes the Germans

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The Zurich advertising agency Wirz AG had this poster set up in Germany’s capital Berlin.

«Nothing against Berlin. But you don’t seriously want to grow old here, do you?” That’s what the Zurich advertising agency Wirz AG wrote on a mobile billboard and had it set up for one day last week in front of the doors of the five largest advertising agencies in Germany’s capital.

With this provocative statement, the agency is trying to recruit young creative talent and lure them away to Zurich.

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